CANCELLED !!

MIPRO Croatian Society 

Luiz Moutinho (Suffolk BS, University of Suffolk, Ipswich, England)

Mladen Sokele (Zagreb University of Applied Sciences, Croatia)

Vlasta Hudek, vhudek@gmail.com

Nothing is permanent except change. Do you respond with acceptance - or with denial or resistance? This workshop is dealing with faster and faster advances in technologies - especially the developments in the field of AI - which are bringing numerous changes in global innovation economy and benefits for society, but sometimes may cause new risks and generate new ethical issues; it will explore futures of technologies and their impacts on the people lives and welfare of human and organisations, citizens and consumers; it will point out crucial paradigm changes in many industries, e.g. in marketing ...

This two half-day workshop will be based on lecture-led sessions with a high level of participation and involvement from the participants’ side.

The workshop will learn to anticipate, adapt and drive creative changes; to provide consumers the innovative relationship that’s worth their attention; realise that profit has many different dimensions. Participants will acquire vivid perception of how AI influences the world, how the world will look like within several years and discover business opportunities. They will better understand global key trends in management and how relevant future research practices are already influencing marketing domain.

Strategists, managers, consultants, researchers, governmental specialists, practitioners, analysts and students with interest in thinking futures, future developments and implementation of AI, especially in areas of AI technology, marketing and management.

1^st Day: 20 May 2019, MONDAY, P.M. (3:00 – 6:00)

• A PROGNOSTICATION OF THE FUTURE OF AI (from generative adversarial networks, transfer learning and 3D content... to explainable AI, singularity and the ethics of AI...)
  
• FUTURIS AND THE PROMISE OF AI TO MANAGEMENT (from data human-centred machine learning, robo-boss and cobots... to smarter data management, AIOps and chatbots...)
  
• AI STORM - AI FUTUR IN MARKETING (from logical inference, intelligent search ,robot concierges and conversational interfaces …to signal weighting ,entropy pooling, automatic brand persona customizer and intelligence-driven catalogues)

2^nd Day: 21 May 2019, TUESDAY, A.M. (9:00 – 12:00)

• Future future FUTURO - Ready to find out if technology can ever truly replace an attentive human mind? (from cobots, neural ontology, cloud robotics, swarm robotics, lovotics and claytronics... to neuromorphic computing, substrate-independent minds, post-humans, transcend biology, humachine and cyborgs...)
  
• MANAGEMENT FUTURITION (liquid models, the fluid organisation, organisation 3.0, agile and pop-up workplaces)
  
• MARKETING IN THE AGE OF ACCELERATION (from intelligent branding… to web 3.0 meme map)
  

The workshop will be held in English.

Make your application as soon as possible because the number of participants is limited!

Opatija, with its 170-year-old tourism tradition, is the leading seaside resort of the Eastern Adriatic and one of the most famous tourist destinations on the Mediterranean. With its aristocratic architecture and style, Opatija has been attracting artists, kings, politicians, scientists, sportsmen, as well as business people, bankers and managers for more than 170 years.

The tourist offer in Opatija includes a vast number of hotels, excellent restaurants, entertainment venues, art festivals, superb modern and classical music concerts, beaches and swimming pools – this city satisfies all wishes and demands.

Opatija, the Queen of the Adriatic, is also one of the most prominent congress cities in the Mediterranean, particularly important for its ICT conventions, one of which is MIPRO, which has been held in Opatija since 1979, and has attracted more than a thousand participants from over forty countries. These conventions promote Opatija as one of the most desirable technological, business, educational and scientific centers in South-eastern Europe and the European Union in general.

For more details, please visit www.opatija.hr and visitopatija.com.