Professor Mladen Mauher, Ph.D. and Davor Salamon, Ph.D. as invited lecturers of the conference "Digital Economy and Digital Society" will present the results of their own research of key drivers in the domains of industrial and economic transformation through the presentation of "Exogenous and Endogenous Drivers of Digitized Economic and Social Transformations".

In this presentation, the lecturers will focus on exogenous processes through: Speeding up the New Industrial and Economic Revolution; Society 5.0 Envisioning; EU and national Smart Specialization Strategies framing long-term technology, economy and society trajectories roadmaps; Business entities seeking to adopt new digital business models based on the fundamentals of digital platforms aiming to develop outstanding R&D infrastructures, superb educational institutions and excellently trained specialist and management staff, and a high density of high-performance ICT companies; "Unlocking" the new opportunities to address and solve global challenges in terms of demographic change, energy efficiency, environmental protection, nutrition, health care and mobility etc.; Allowing new scope for "glocal" policies to influence the development by strengthening and inclusion of and within rural areas through its ubiquity; Changing human habits and aspirations in conditions of growing independence and without age load; Raising competitive requirements on human resources as demand and supply side, as a result of disruptions in business and higher education sectors in the period 2025-2030; and Future work skill drivers and key skills.

Lecturers will also present the following endogenous processes: Digital Twins/Cognitive Digital Twins; Cognitive excellence and contextual clustering; Transformation Strategies and Leadership, Networked Human Capital, Cooperative Strategy Management; Cognitive Innovation, Research and Development; Human Digital Twin Facets; and Rethinking the nature of work (AI, supportive creativity, robotics, and automation).

As part of the invited lecture, some conceptual views on digital economy/digital society competencies and study programs will be announced and discussed.