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innovative promotional partnershipICT in smart digital ecosystems

Hybrid Event

Event program
Wednesday, 9/29/2021 3:00 PM - 7:00 PM,
Camelia 1, Grand hotel Adriatic, Opatija
Invited Lecture 
Saša Aksentijević (Aksentijević Forensics and Consulting Ltd, Viškovo, Croatia)
Co-financed Projects for the Introduction of Innovative Digital Technologies in Port Operations 
1.I. Bestvina Bukvić (Faculty of Economics in Osijek, Department of Finance and Accounting, Osijek, Croatia), I. Đurđević Babić (Faculty of Education, Department of Natural Sciences, Osijek, Croatia), D. Pekanov Starčević (Faculty of Economics in Osijek, Department of Finance and Accounting, Osijek, Croatia)
Study on the Utilization of National and EU Funds in Financing Capital Investments of ICT Companies 
The EU programmes and national funds, among others, are supporting regions and companies to reach their economic potential, create innovative products, services and increase employment, thus contributing to the economic and developmental goals of their country and the EU as a whole. Nevertheless, the authors found out that during the last five years the Croatian ICT companies insufficiently used these funds in the implementation of their capital investments. With the aim of identifying the reasons for the low utilization of national and EU funds, the authors conducted a survey among Croatian ICT professionals which showed that those respondents who think that ICT companies are reluctant to use grants from EU and national programmes also think that the application process takes too much valuable time. Therefore, the complexity and the time necessary for the application, development and evaluation could be a reason for low utilization. This finding is considered a valuable signal for policy-makers to conduct changes on administrative levels for the following funding period, with the aim of increasing the utilization of available grants in ICT sector investments.
2.I. Gregurec, M. Đuras, M. Tomičić Furjan (Faculty of Organization and Informatics, Varaždin, Croatia)
Use of Organizational Analysis Methods for Evaluating Business Improvement Initiatives 
Contemporary methods for organizational analysis provide help to managers and business owners to determine company's relative position from a strategic perspective as well as influencing trends within their environment. These methods are usually applied for identifying insights into internal and external influence factors when organizations are entering a development cycle or have an initiative for business improvement. SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities and Threats, as another, traditional management method, can be used for evaluating and presenting the results of identified insights. SWOT analysis can be used for determining the state or value of influence factors at one moment in time and can therefore assist in their evaluation for a specific “go – no go” decision for the planned improvement initiative. In this paper method engineering of two modern design thinking methods as a source of SWOT elements will be presented. Moreover, a process model showing methods implementation is developed, including database entry of the influence factors, which can be used for creating a unique repository of the influence factors, so they can be reused for other related decisions. Implementation of the proposed procedure is presented through an illustrative case study, showing its practical use in the agricultural sector.
3.S. Aksentijević (Aksentijevic Forensics and Consulting, Viškovo, Croatia), E. Tijan, A. Panjako (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia), G. Mrčela (Port of Šibenik Authority, Šibenik, Croatia)
Digitalization of Port Access Control: Case Study Port of Šibenik 
In this paper the authors research and describe the legacy situation in the Port of Šibenik related to port access procedures and control, as they are identified within the scope of 2014 - 2020 Interreg V-A Italy - Croatia project “Digitalising Logistics processes – DigLogs”. Furthermore, main findings and opportunities for optimization are identified and presented along with a carefully selected integral business information management solution that will be developed as a part of the limited pilot project in order to streamline port access control procedures, and increase port security and target group stakeholder' satisfaction.
4.I. Kelić (Faculty of Economics in Osijek, Osijek, Croatia)
Economic Potential of Mobile Entertainment as an Advertisement Channel 
Business subjects are constantly searching for new channels of distribution of information towards the consumers. In the majority of cases, this type of communication assumes the gathering of information on consumer habits in order for the business subject to be able to send a commercial message to the consumer at a certain time through the channel in question. Contemporary channels of communication assume the usage of various advanced digital devices which can easily expand their basic function. One of the devices most used for communicating today are the advanced mobile devices which can easily be transformed into a gaming console for the distribution of entertainment content. The mobile entertainment industry, through interactivity, enables acquiring an entertaining experience by consuming various forms of multimedia content which encompasses different areas united under the term gaming. Considering that mobile devices are entertaining and dynamic, the full effect of an advertisement is registered with the user because they are involved in the game. The interactive nature of games also enables more smart and subtle forms of advertisement because messages can be distributed during gameplay so that the experience is felt. Considering that mobile entertainment has become a fast-growing industry, the aim of this paper is to see how much the members of the Z generation consume mobile entertainment and how much do the advertisements distributed via channels of mobile entertainment affect consumer behavior.
5.A. Skendžić, K. Mustač (Visoka škola za informacijske tehnologije VSITE, Zagreb, Croatia), B. Balon (Visoka škola za informacijske tehnologije Zagreb, Zagreb, Croatia)
Switching to Wi-Fi 6 Technology in a SOHO Environment 
The IEEE 802.11ax wireless network standard according to the new nomenclature of the Wi-Fi Alliance association is named Wi-Fi 6. It belongs to the category of High Efficient Wireless - HEW, with a maximum theoretical bandwidth of 9.6 Gbps compared to 3,5 Gbps of Wi-Fi 5standard (IEEE 802.11ac). The key advantage of the Wi-Fi 6 standard is the ability to serve a larger number of wireless clients and the use of technology that divides the wireless channel into several subchannels with improved energy efficiency. Multiple subchannels that are used by a large number of connected devices extremely well affects performance of the wireless network in everyday work. The authors have studied the key features of Wi-Fi 6 technology, then analyze the performance of the Wi-Fi 6 standard in a SOHO environment and give an overview of the need to switch to the Wi-Fi 6 wireless standard.
6.M. Boban, M. Klarić (University of Split Faculty of Law, Split, Croatia)
Impact of Covid 19 Pandemic on Digital Transformation of Public Administration in European Union 
In the context of the COVID-19 pandemic, it has become evident that digital transformation is not only desirable, but also absolutely necessary for an efficient and functional public sector. Over the past year, positive steps have been made in the field of digitalization and egovernment for more efficient, inclusive and transparent administration and public services. In this paper the authors will give an overview of impact of Covid-19 pandemics on the digital transformation of public administration in the Republic of Croatia and European union, The authors will also present the best practices in digital transformation as a step towards the improvement of existing processes and systems, the rapid implementation of innovative solutions in overcoming this and future crisis, using technology to generate positive solutions and strategies for successful digitalization of government, economy and digital society in whole.
7.N. Kadoić, K. Tomičić-Pupek, N. Vrček (University of Zagreb, Faculty of organization and informatics, Varaždin, Croatia)
Prioritisation of Factors that Influence the Digital Platform Selection in Agriculture 
In our previous research, we identified a list of factors that influence the digital platform selection by producers of agricultural products and a list of factors that influence customers' digital platform selection. The next question that becomes a focus of our interest is related to the prioritization of those factors. The first results suggest that some factors have a higher impact on producers (or customers) than others when deciding on digital platform selection in agriculture. In this paper, we will present several approaches that can be used to prioritize factors. Those methods are: direct assessment method, reciprocal ranks, SWING, pairwise comparison, analytical hierarchy process, analytical network process, and SNAP method. Some of those methods are simpler, and some are complex. In general, simpler methods are less, and the complex methods are more precise in terms of prioritization. On the other side, simpler methods are more understandable to the average customers (or producers) in terms of application than the complex methods. We analyzed all prioritizations methods and suggested the most appropriate method having a mind on the complexity of the method (understanding by users) and their precisions.
8.V. Omelyanenko (Sumy State Pedagogical University named after A. S. Makarenko, Sumy, Ukraine), O. Prokopenko (Collegium Mazovia Innovative University, Siedlce, Poland), O. Kudrina (Sumy State Pedagogical University named after A. S. Makarenko, Sumy, Ukraine), I. Petrova (Institute of Industrial Economics of NAS of Ukraine,, Kyiv,, Ukraine), N. Biloshkurska, M. Biloshkurskyi (Pavlo Tychyna Uman State Pedagogical University, Uman, Ukraine), O. Omelyanenko (Sumy State Pedagogical University named after A. S. Makarenko, Sumy, Ukraine)
Digital Component of Innovation Landscapes: Context of Sustainable Development at the Local Level 
The article is devoted to the application of digital platforms and solutions in science and innovation policy field for the development of local innovation landscapes. The development context of local innovative landscapes is considered within the framework of sustainable development issues. The possibilities of using digital platforms and solutions for analytical purposes are determined. Methodological and practical aspects of creating a digital-based regional technology transfer network are proposed.
9.Z. Dobrovic (University of Applied Sciences Velika Gorica, Velika Gorica, Croatia)
The Role of Business Processes in Digital Transformation of the Organization 
- Business processes reflect the nature and the reason of existence of the organization. They determine the structure of information system that supports them. There from comes the importance of business processes, as well as culture and technology within the organization. Nowadays, when organizations are under great pressure from competitive market and changes in the environment, the capability of changing its own processes through digital transformation paradigm will play the main role in sustaining the organization's position on the market. Although digital transformation is a contemporary term, it covers the usage of existing methods from different areas like business processes, management by measurement, organizational culture etc. The way we see business processes is usually through process models. Regardless the notification we use, these models help in understanding the way organization does its business and are the basis for the work optimization/redesign, activity-based costing analysis, or the development of information system’s architecture. This paper proposes a set of methods related to business processes that can be used in digital transformation of the organization itself or digital transformation of virtual organization encompassing all the members of industry product or service value chain.
10.I. Beroš (Institut za turizam, Zagreb, Zagreb, Croatia), N. Hlupić, F. Džapo (Fakultet elektrotehnike i računarstva, Zagreb, Zagreb, Croatia)
Usage of BI Tools in Analysis of the Tomas Croatia 2019 Survey 
The managers in the tourism industry, as in any other industry, rely on the data and information to support the decision-making process. The data can be generated from within the business or it can be obtained from publicly accessible databases, various research, questionnaires, and surveys. Among the most important surveys for Croatian tourism are TOMAS surveys on attitudes and expenditures of tourists. The results of these surveys provide a relevant basis for tourism management at the national and regional level. In order to provide better insight in the survey findings, the Institute for Tourism created an interactive website using Microsoft Power BI platform. The goal of this paper is to describe the main steps needed to transform data prepared for classical data presentation to data suitable for use in data visualisation software like Power BI. The specified steps can be used as a basis for a systematic approach to the preparation of the survey results for use in Microsoft Power BI platform.
Thursday, 9/30/2021 9:00 AM - 1:00 PM,
Camelia 1, Grand hotel Adriatic, Opatija
1.I. Gregurec, K. Tomičić-Pupek, A. Horvat (Faculty of organization and informatics, Varaždin, Croatia)
Impact of COVID-19 on Agricultural Sector Transformation 
The COVID-19 pandemic, as one of the biggest health crises in the last decades, has disruptive impacts in all spheres of human life, including social, environmental, psychological, and political ones. Nevertheless, the most severely affected was and still is the economic sector of countries across the world. One of the major pillars of global economies is the agricultural sector due to its significance in ensuring continuity in food supply and at the same time developing operating business models oriented on sustainability. For achieving these purposes, operating business models had to undergo serious reinventions often supported by digital technologies. In this paper, the impact of COVID-19 on the operating dimensions in agriculture is investigated to gather insights on digital technology implementations, as reported in scientific publications regarding agriculture and its sub-sectors. This research aims to create a conceptual and theoretical framework for investigating the influence of COVID-19 pandemic and technology-related changes that had to be done in the agricultural sector due to its impact.
2.M. Barić, M. Alić (Tehničko veleučilište u Zagreb, Zagreb, Croatia)
Circular Economy in Croatian Society 
The circular economy appears as a kind of opposite perspective to the ubiquitous „paradox of resources“, one of the foundations of the traditional industrial society. It represents the establishment of sustainable development and Industry 4.0. It is based on smart production, an increased supply of services, and improved management of production resources, all of which make it one of the basic elements of global state competitiveness. Although often neglected in the past, the need for conscientious exploitation of resources and environmentalism are gradually becoming the direction of policy development at the highest level, as both governments and international organizations have recognized the risks of late response to imminent challenges to economic and social growth. The European Union acknowledged the problem by presenting the legislative package as well as strategic documents Europe 2030 and the European Green Deal, which also oblige the Republic of Croatia to act as one of the member states. Based on a comparison of available statistical data, the paper focuses the presence of the circular economy as one of the indicators of the Fourth Industrial Revolution in Croatia. Finally, the paper points to difficulties regarding transformation from a linear to a circular model of the economy.
3.D. Turkalj (Faculty of Economics in Osijek, Osijek, Croatia)
Effect of 5G Network on Development of Digitally Dependent Industries 
Information and communication technologies (ICT) are an indispensable and decisive factor in developing society and the economy. Due to the greater spread of the telecommunications network and more affordable services, these technologies have become more accessible to a larger population. In the past five years, almost all business sectors have made a certain degree of transformation of their business, bringing new digital implications. Simultaneously, all sectors, especially the service ones, are showing readiness for the digital society's challenges. Industries that are predominantly dependent on the digital aspects of doing business are continually looking for faster ways to deliver services with as little cost and downtime as possible. Objective limitations in achieving these efforts emerge in the form of Internet connectivity. The emergence of the 5G network opens up new opportunities to expand and improve existing business models and the emergence of new ones. The aim of this paper is to look at the opportunities that the 5G network brings to digitally dependent industries. The paper will use available data from relevant publishers and publications that provide an overview of forecasts within individual industries related to improvements in supply, productivity, and potential shortcomings. The paper can serve the scientific community as a conceptual design and predictor of the development of individual parts of industries that should be monitored and analyzed through the prism of various commercial applications in the coming period.
4.A. Petkovski, J. Ajdari, X. Zenuni (South East European University, Tetovo, Macedonia)
IoT-based Solutions in Aquaculture: A Systematic Literature Review 
Aquaculture is one of the areas that is rapidly growing in the world in the last years. The demand of food is increasing in recent years and by using IoT devices and sensors the quality of farming can be improved. In the future, IoT technologies and cloud solutions will allow to increase the productivity and decrease the costs and expenses in fish farming. The systems that use these technologies are monitoring systems, controlling water quality systems, automated and remote fish feeding systems, and predicting aquaculture management and fish amount systems. Developing of these systems and tools is leading to more efficient aquaculture. Identification of hardware, protocols, platforms, and benefits of smart fish farming is necessary for the fish farmers and the researchers. The idea of this research is to present a systematic literature review of the IoT-based solutions in aquaculture. This work aims to identify the sensors, hardware, network protocols, software applications and benefits of using IoT in aquaculture. This paper is a systematic literature review about the IoT based applications in aquaculture, IoT-based hardware used for fish farming, network protocols and cloud-based platforms used in IoT solutions, as well as the benefits of using these technologies.
5.A. Krasniqi, J. Ajdari, X. Zenuni (South East European University, Tetovo, Macedonia)
The Cloud Computing Adoption Factors in Various Organizations: A Systematic Literature Review 
Cloud computing is considered as one of the most innovative technology in the world of Information Technology. Cloud computing offers so many advantages to the organizations such as offsite data storage, availability, and cheaper cost. Many organizations are trying to adopt or switch to cloud computing. However, there are several factors that affect the decision of the organizations whether to adopt cloud computing. Therefore, it is important to investigate which are the most common factors that affect the decision of organizations worldwide when it comes to adoption of cloud computing. A systematic literature review will be conducted to help identify the main factors that affect the decision on adopting cloud computing by organizations. From our search in different databases such as ACM Digital Library, IEEE, SpringerLink, Scopus, etc., we select around 150 articles from the field of cloud computing and around 30 articles were qualified to be reviewed to help achieve the goal of this paper. For the purpose of this systematic literature review article, the criteria were set to select only the studies which followed the Technology Organization Environment (TOE) framework and were published from year 2014 to 2020. Based on this systematic literature review, it was found that the main factors that influence the decision to adopt cloud computing are relative advantage, compatibility, trialability, technology readiness, top management support and firm size. Meanwhile, the main concerns to adopt cloud computing by organizations are complexity, privacy, and security. Considering the importance of cloud computing, we encourage that future research to be on the awareness of organizations about cloud computing.
6.D. Oreški, I. Pihir, K. Cajzek (Faculty of Organization and Informatics, Varaždin, Croatia)
Smart Agriculture and Digital Transformation on Case of Intelligent System for Wine Quality Prediction 
The use of emerging technologies such as Industry 4.0 in the digital transformation of businesses is growing exponentially in various domains including agriculture. Implementation of digital transformation leads to innovation and automatization in business processes. IoT technologies combined with machine learning approaches achieve significant benefits in agriculture. This paper focuses on wine quality prediction and suggests an intelligent system based on the machine learning methodology of the decision tree. The effectiveness of classification and regression trees has improved a great deal to help in prediction. By using a public data set, the decision tree is developed consisting of red and white wines characteristics with their quality assessed by experts. Based on the developed predictive model intelligent system is constructed to fully automate the process of wine quality detection.
7.Z. Šinković, L. Pribisalić (University of Split Faculty of Law, Split, Croatia)
Taxation of Digital Services 
The Digital Agenda for Europe aims to maximize the growth potential of the digital economy by promoting high-performance digital skills and computing, digitalizing industry and services, developing artificial intelligence and modernizing public services. The digital economy is well recognized as an important source of growth and jobs for the European Union, especially given the use of a high level of research, innovation and qualified staff. Tax policy should focus on supporting the growth of the digital sector and protecting the integrity of the European Union's single market. This means encouragement a favorable business environment and removing tax barriers that could discourage investment and growth, prevent aggressive tax planning, and preserve national tax bases. On the other hand, the digital sector must make a fair contribution to public finances.
8.A. Kišić, B. Kliček (Faculty of Organization and Informatics, Varaždin, Croatia)
Machine Learning Based Prediction of Croatian 2017 Local Elections 
Internet development enabled intensive applications of new ways of communication. In today’s digital age, social media became fundamental mean of communication. Political parties are increasingly using social media for the purpose of advertising and voters` mobilization. An extensive literature review has identified multiple benefits of social media usage, such as gaining publicity, spreading messages and mobilizing voters, but also the need to monitor the content that is published, and moreover to analyze the impact of that content on potential voters. This paper examines the influence of political candidates' activities on social media on elections outcome. By means of decision tree methodology, predictive model of election outcome is developed based on dataset consisting of candidates` characteristics, but also data of the candidates` activity on the social network Facebook. The predictive model is developed on dataset consisting of candidates in the local elections at large Croatian cities held in Croatia in 2017. The research identified the most important factors of political communication on the social network Facebook for election outcome and provides guidelines for the effective use of Facebook in political campaigns.
9.A. Agatić, E. Tijan, S. Hess, T. Poletan Jugović (Pomorski fakultet u Rijeci, Rijeka , Croatia)
Advanced Data Analytics in logistics demand forecasting 
The logistics demand forecasting is increasingly influenced by digitalization processes in logistics business. Traditional approach to logistics demand forecasting based on human expertise and statistical assessment is still very present, but the use of Big Data, Artificial Intelligence and Machine Learning becomes more prominent. By using these technologies, logistics demand forecasting becomes not only more reliable but also more agile and self-adjusting, with better insight into changing market conditions in the real-time perspective. In this paper, the Authors research the evolution of Data Analytics in logistics demand forecasting. and provide an insight to the features of Big Data, Artificial Intelligence and Machine Learning used for Advanced Data Analytics in logistics demand forecasting.
10.A. Pucihar, M. Marolt, D. Vidmar, G. Lenart (University of Maribor, Kranj, Slovenia)
Digital Transformation of Slovenian Enterprises 
The emergence of disruptive digital technologies in the last decade has ushered in the era of digital transformation. Although digital technologies offer numerous opportunities, many enterprises still lag behind when it comes to building the necessary digital capabilities for successful digital transformation. To enable wider adoption of digital technologies and accelerate the digital transformation of enterprises, several measures are required. In order to create the necessary supporting ecosystems at both European and national level, it is important to gain a deeper understanding of the challenges faced by enterprises. For this purpose, we created the questionnaire in cooperation with the Chamber of Commerce and Digital Innovation Hub Slovenia. The questionnaire was completed by 125 enterprises in Slovenia. In this paper, we present research results that illustrate the status of digital transformation among enterprises in Slovenia and provide guidance for developing appropriate measures to accelerate the digital transformation of enterprises.
11.T. Pohjola (Turku School of Economics at the University of Turku, Pori Unit, Pori, Finland), J. Grönman, J. Viljanen (Tampere University, Pori Unit, Pori, Finland)
Multi-Stakeholder Engagement in Agile Service Platform Co-Creation 
In the recent decade, the concept of Smart Destination (SD) has emerged to represent both a strategic aim to develop sustainable competitive advantages for tourism destinations or wider regions, and a managerial approach and dimensions to enhance data-driven development to measure and apply smart technologies for competitive and inclusive change in a tourism ecosystem. In tourism destination development globally, the aim for digital transformation in low-productivity business sectors is one of the key drivers for smart tourism and smart destination development. More recently, the global Covid-19 pandemic has given a boost to touchless, digital and green tourism development initiatives in the EU and worldwide. To advance sustainable digital transformation with agile methods in SD development, a systemic service platform approach and prototyping with smart emerging technologies, (eg. with AI, IoT, Augmented & Virtual Reality, 5G and Robotics), and multi-stakeholder co-creation is needed to engage key tourism industry ecosystem representatives. In this paper we present a model of service platform prototyping for smart destinations, utilizing network co-creation with stakeholders for sustainable regional impacts. The paper concludes that open source solutions combined with comprehensive multi-stakeholder co-creation aids in prototyping a systemic digital platform solution for smart tourism destinations.
12.M. Fraculj, V. Šebek, N. Drašković (Visoko učilište Algebra, Zagreb, Croatia)
Business Practices of Marketing Agencies in Croatia 
Marketing communications represent an important segment of the creative industries with a number of economic and wider social contributions. In addition to advertisers and the media, marketing agencies are key players in this rapidly changing industry affected by technology and growth of interactive digital communications. Given the growing role of communication and the fact that the last relevant research on marketing agencies was conducted in 2014 by the Croatian Association of Communication Agencies (HURA), the authors launched a study using a mixed-method approach. First, a qualitative survey was conducted using in-depth interviews with directors of marketing agencies, followed by a quantitative survey with a questionnaire. The results of the research showed that Croatian marketing agencies are increasingly providing digital advertising services and often hire freelancers with specialized knowledge and skills for their projects. When hiring, they pay the greatest attention to the motivation of candidates, general competencies and soft skills such as communication skills, teamwork and problem solving. After a long period, this research provides a systematic insight into the business practices of marketing agencies and communication trends.
13.M. Pejić Bach, J. Zoroja (University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia), I. Miloloža (University of J.J. Strossmayer of Osijek, The Faculty of Dental Medicine and Health , Zagreb, Croatia)
Employment in Knowledge-Intensive Activities in European Countries: Gender Perspective 
In the modern economy of the 21st century, knowledge and information play the main role in achieving a competitive advantage in the global market. Knowledge-intensive activities (KIAs) present a set of activities that enhance innovation processes which influence on quality and efficiency of the different business functions. In this paper, the authors examine employment in knowledge-intensive services for the year 2017 for selected European countries. The goal of the paper is to investigate differences among employees in total knowledge-intensive activities in European countries regarding gender. Cluster analysis was conducted to identify homogenous groups of selected variables regarding the percentage of total employment in knowledge-intensive activities. Research results showed that the percentage of total employment in general in total knowledge-intensive activities is higher than in business activities, especially for female compared to male. In addition, cluster analysis results showed that developed countries are leaders in KIAs compared to developing countries.
Thursday, 9/30/2021 3:00 PM - 7:00 PM,
Camelia 1, Grand hotel Adriatic, Opatija
1.S. Marenković, E. Tijan (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia), S. Aksentijević (Aksentijević Forensics and Consulting, Viškovo, Croatia)
Blockchain Technology Perspectives in Maritime Industry 
Blockchain technology offers potential solutions to tackle issues related to paper documents flow and outdated manual business administrative procedures in maritime industry. While the Blockchain is still a relatively novel technology, mainly used in cryptocurrency applications, it is slowly gaining traction and attention within the maritime industry. This paper presents the possibilities of blockchain implementation in order to solve some of the challenges that the companies operating within the maritime industry are facing: administrative costs, traceability, quality control, transparency, payments management, and dispute resolutions, while highlighting key areas for blockchain application, and main challenges related to blockchain technology and its adoption in the maritime industry.
2.J. Lozić, G. Vojković (Sveučilište Sjever, Koprivnica, Croatia), I. Lozić (Centar za financijska vještačenja, Zagreb, Croatia)
Analysis of the Financial Results of the Twitter Platform at the Beginning of Covid 19 
The microblogging platform Twitter is the largest global network for the exchange of brief information from all areas of social life. The platform has been in existence for fourteen years, but has only stabilized its financial results in recent years. Contrary to the inclining growth and stabilization of financial results, the number of beneficiaries has declining growth, which points to the conclusion of saturation of income and number of beneficiaries. The largest number of users of the platform is in the USA, and they generate the largest number of tweets. During the pandemic, presidential elections took place in the USA, which brought the platform to the attention of the world public due to the tweets the politicians posted. All this affected the recovery and growth of the number of users on the platform. The aim of this paper is to investigate the financial operations of the platform at the beginning of the Covid 19 pandemic, as well as the movement of the number of users at that time. The results of the research can serve as a basis for other research in the field of social sciences, related to the phenomenon of the Twitter platform.
3.T. Ćurlin, H. Nikolić ( University of Zagreb, Faculty of Economics and Business Zagreb Croatia, Zagreb, Croatia), I. Miloloža ( University of J.J. Strossmayer of Osijek, The Faculty of Dental Medicine and Health Zagreb Croatia, Zagreb, Croatia)
Online Informing about Consumer Rights: Correspondence Analysis of Age, Education and Occupation 
Consumer rights are crucial for the development of a country's economic development. Consumer rights are legally protected, and consumers are entitled to know all about their rights, which are published on a variety of online sources. Legal regulation of consumer rights is published online as one of the most important e-government actions of electronic public administration. The aim of this paper is to investigate the extent to which Croatian citizens use the information on consumer rights and the extent to which their demographic characteristics are related to this issue. An open dataset on the habits of using e-government tools in the Republic of Croatia was used. Data were analysed by chisquare analysis and correspondence analysis. The investigation resulted with interesting results which can benefit both for practitioners and academics.
4.P. Karanikic (University of Rijeka, Department of Biotechnology, Rijeka, Croatia), H. Bezic (University of Rijeka, Faculty of Economics, Rijeka, Croatia), S. Redzepagic (University Cote d`Azur, Graduate School of Economics and Management, Nice, France)
Digitalization of the University Technology Transfer Process 
University technology transfer process is an important task for every university. Traditional technology transfer model identifies general steps needed for successful commercialization and transfer of scientific results developed at universities to the industry while technology transfer offices have a significant role not only in the implementation of university technology transfer process, but also in the overall technology transfer ecosystem. Digitalization and digital technologies impact the university technology transfer process and bring certain changes in the process. In this paper the steps of traditional university technology transfer model are identified and elaborated together with the role of technology transfer offices in the university technology transfer process. The impact of digitalization and implementation of digital technologies in certain aspects of the university technology transfer process is presented.
5.G. Marković, M. Tomičić-Furjan (Faculty of Organization and Informatics, Varaždin, Croatia)
Sustainable Business Model Development 
Velocity and intensity in business surroundings are continuously accelerating and it is no longer possible, as it used to be, to plan linearly and make strategic decisions. Instead, it is necessary to adapt to more agile planning methods and evaluations of market opportunities. For the last couple of years, the method of Business model canvas has become vastly popular, especially in the start-up community. However, this method at its essence does not take account for strategic positions, meaning it doesn’t consider analysis of the competitors and their offers, which make it unsuited for already established companies -incumbents. For these reasons this paper is based on the idea that the classical method of strategic planning should be merged with the Business model canvas method to achieve the most out of both approaches. The suggested new method is being developed step by step, through recognition of individual meta models and afterwards their synthesis, across shared elements, to a completely new method. To prove this new method works and assure its dynamic aspect, a demonstrational prototype in MS Access tool has been created.
6.K. Maršić (Tekstilno-tehnološki fakultet, Varaždin, Croatia), Ž. Dobrović (Veleučilište Velika Gorica, Zagreb, Croatia)
Unregistered Activity Inspection in the Customs Administration Business Model in Croatia 
Every organization has certain objectives which are utilized to define desired achievements or states. Ways of obtaining said objectives are defined by plans. This paper shows an activity plan pertaining to the conduction of inspection of unregistered business activity in the Customs Administration of Republic of Croatia. The entire inspection process is divided into sub - processes and activities it's comprised of. The inspection process is demonstrated using a ‘BPMN’ notation. Objective of this paper is to design an unregistered activity inspection model which can then be directly applied and which can, furthermore, demonstrate how an organization can improve its existing unregistered activity inspection processes by utilization of good management, planning and organization of available resources. Our aspiration is to create a process which contributes to better and more efficient labor results as well as to satisfaction of all process participants, but can also decrease the time necessary for control during inspection conduction, as well as result quantification. This new unregistered activity inspection model should incite economic growth through an increase in the GDP value, all due to a lowered unregistered activity rate; said lowered unregistered activity rate being a direct consequence of efficient control systems and an increase in the number of active and registered business subjects.
7.N. Kapidani (Administration for Maritime Safety and Port Management of Montenegro, Bar, Montenegro), S. Aksentijević (Aksentijevic Forensics and Consulting, Viškovo, Croatia), E. Tijan (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia), E. Kočan (Faculty of Electrical Engineering, University of Montenegro, Podgorica, Montenegro)
Establishing a National Maritime Single Window in Small Coastal Countries 
This paper researches and identifies the optimal model for establishing a National Maritime Single Window in small coastal countries, respecting their limited resources and thus building upon existing legacy maritime information and communications systems. Specifically, the authors analyze the current state of the available ICT capabilities in maritime sector of Montenegro, which is a representative of a small coastal country, and their integration into the general National Maritime Single Window platform operated on a national level by the Montenegrin Administration for Maritime Safety and Port Management. Based on this, a model for establishing a National Maritime Single Window in Montenegro is proposed, together with the system’s cost-benefit analysis. The proposed model of National Maritime Single Window architecture provides a comprehensive network and two data centers layouts, development, deployment and exploitation, overall maintenance, and security requirements.
8.V. Dose, A. Wallenhorst (Jade Hochschule, Seefahrt und Logistik, Elsfleth, Germany, Elsfleth, Germany), E. Tijan, M. Jović (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia)
Implementation of RFID Technology in Perishable Goods Transport 
In this article, the authors research the possibilities of RFID technology implementation in transport of perishable goods. Conditions for safe transport of these goods are listed and extended with track and trace methods. To demonstrate the importance and the complexity of the topic, a case study is constructed where RFID technology is combined with tracking and tracing to illustrate the transport mechanisms of perishable agricultural goods. Possible applications of RFID technology in combination with Internet of Things are investigated, and future possibilities in the transport business are presented.
9.I. Rašan (University of Zagreb Faculty of Electrical Engineering and Computing, Zagreb, Croatia)
Digitalization in the Role of Humanization or Dehumanization of Modern Society 
Although digitalization has greatly facilitated many areas of life and life without it is almost unthinkable today, it should also be considered in which situations digitalization has made life more difficult for modern society. On the one hand, there is the availability of a wide variety of content, as well as the ability to communicate with anyone at any time, on the other hand, it is difficult to draw the line between healthy and unhealthy life of today's individual. There is also the question of the reality and unreality of life, given the values of life mediated by the media, from which there is a constant tendency to present one's life as ideal compared to others (which is also confirmed by the results of this research). This paper points to a kind of phenomenon of unconsciousness of the continuous impact of digitalization on people and emphasizes the need to raise awareness of the advantages and disadvantages of digitalization. It emphasizes the need to optimize the use of the opportunities provided by the digital age and the need to significantly rationalize the human being.
10.J. Glavaš (Ekonomski fakultet u Osijeku, Osijek, Croatia), I. Uroda (Ekonomski fakultet u Rijeci, Rijeka, Croatia), B. Mandić (Ekonomski fakultet u Osijeku, Osijek, Croatia)
Managing Digital Transformation in Public Administration  
Important strategic area, for every country, is the functioning of its public administration. Modernisation of public administration and its provision of better and faster public services represents the integrative part of public administration’s role. Employees in public administration should be dedicated to their jobs, so that they can organise them effectively, to recognise opportunities and to timely introduce organisational changes. Preparedness for various organisational changes means new discoveries of possibilities for further collaboration. Public administration has political authority and funds necessary to satisfy general interests and whose final purpose is general interest and the promotion of common good. Also, public administration utilises appropriate results the increased efficiency and effectiveness in both public sector and private sector. Managers must organise public administration to function adequately by training quality people and by motivating employees so that they do their job well. New public management strives to improve the efficiency of public sector and to improve the control that government has over public sector, what leads to greater cost efficiency through greater market orientation in public sector without negative consequences for other aims or considerations. Accordingly, digital transformation of public sector and public administration is necessary to achieve aims of new public management.
11.J. Tomljanović, G. Dubrović, E. Krelja Kurelović (Veleučilište u Rijeci, Rijeka, Croatia)
Digitalni marketing na društvenim mrežama u vrijeme pandemije COVID-19 
U današnje vrijeme, digitalni marketing je jedno od rijetkih područja u koje su brojna poduzeća odlučila uložiti dodatna sredstva. Pogođeni situacijom s COVID-om, digitalni marketing kao i generalno digitalizacija brojnih državnih usluga, doživjeli su procvat. Fokus rada stavljen je na jednom od područja digitalnog marketinga, točnije marketingu društvenih mreža (Facebooku i Instagramu). Više nego ikad, društvene mreže postale su glavni izvor informacija i mjesto gdje se odvija većina komunikacije čemu je dokaz i pokretanje Facebook profila pod nazivom Iako mnogi društvene mreže još uvijek gledaju isključivo kao kanal za druženje i informiranje, one su s druge strane kompleksno područje digitalnog marketinga. Cilj rada je ukazati na prednosti koje digitalno oglašavanje pruža u odnosu na tradicionalno uz osvrt na vođenje i oglašavanje putem Facebook i Instagram platforme. Neovisno radi li se o ciljevima poput povećanja vidljivosti, prodaje, komunikaciji sa zajednicom ili drugim, osim što ovo područje zahtijeva dobre kreativne, analitičke i brojne druge vještine, marketinški stručnjaci u ovom području moraju biti spremni na svakodnevno usavršavanje i informiranje kako bi pratili trendove i ostvarivali kontinuirano sve bolje rezultate.
12.M. Davidović (VSITE, Zagreb, Croatia)
Uloga e-održavanja u poslovanju poduzeća 
Uvođenjem e-održavanja funkcija održavanja osnovnih sredstava poduzeća pretvara se iz troškovnog u investicijski centar, a u poduzećima koja se bave proizvodnjom opreme u sve značajniji poslijeprodajni profitni centar. U radu su analizirane osnovne pretpostavke za takvu promjenu poslovnog modela poduzeća – izgradnja informacijske i komunikacijske infrastrukture e-održavanja te integracija sustava e-održavanja sa sustavima e-proizvodnje i e-poslovanja.
13.P. Karanikić (Sveučilište u Rijeci, Odjel za biotehnologiju, Rijeka, Croatia)
Uloga digitalizacije u procesu komercijalizacije rezultata procesa istraživanja i razvoja 
Proces komercijalizacije novih tehnoloških rješenja predstavlja izazov svim organizacijama koje provode aktivnosti istraživanja i razvoja. Komercijalizacija rezultata procesa istraživanja i razvoja kompleksan je i višefezan proces, a sam proces komercijalizacije potrebno je unaprijediti temeljem akumuliranog znanja i mogućnostima koje pruža digitalna ekonomija. Razvoj digitalne ekonomije utječe na sve institucije, organizacije i gospodarske sektore i grane, dok digitalizacija i digitalna transformacija postaje sveprisutan i nužan čimbenik tehnološkog razvoja. U ovom radu analiziran je i prikazan utjecaj digitalizacije na proces komercijalizacije rezultata procesa istraživanja i razvoja s posebnim osvrtom na farmaceutsku industriju.
14.B. Knežević, P. Škrobot, I. Sosa Meštrović (Ekonomski fakultet Sveučilišta u Zagrebu, Zagreb, Croatia)
Korištenje društvenih mreža za komuniciranje s dionicima u socijalnim samoposlugama 
Socijalne samoposluge su noviji oblik organizacija koje djeluju kao posrednici u lancu opskrbe hranom, a intenzivno se razvijaju u Europi kao posljedica gospodarske krize 2008.-2014. Njihova glavna funkcija je učinkovita raspodjela viškova proizvoda iz tradicionalnih opskrbnih lanaca hranom ljudima koji žive u težoj materijalnoj oskudici ili siromaštvu. U ovom radu objašnjavaju se glavna obilježja socijalnih samoposluga i njihovih dionika, a zatim se pozornost usmjerava na korištenje društvenih mreža u njihovoj svakodnevnoj komunikaciji s glavnim grupama njihovih dionika. Prvi cilj rada je objasniti kako se društvene mreže mogu koristiti kao učinkovit komunikacijski alat u svakodnevnom poslovanju u specifičnim i novim oblicima organizacija koje djeluju kao posrednici između profitnog i neprofitnog sektora. Drugi cilj je objasniti intenziviranje korištenja društvenih mreža u takvim organizacijama. Kako bi se postigli ti ciljevi, provedeno je primarno istraživanje metodom studije slučaja na tri uspješna primjera iz prakse u Hrvatskoj.

Basic information:

Mladen Mauher (Croatia), Edvard Tijan (Croatia)

Steering Committee:

Dragan Čišić (Croatia), Alen Jugović (Croatia), Đani Juričić (Slovenia), Anđelko Milardović (Croatia), Mladen Mauher (Croatia), Ana Perić Hadžić (Croatia), Davor Salamon (Croatia), Vjeran Strahonja (Croatia), Edvard Tijan (Croatia), Marijana Vidas-Bubanja (Serbia)

Program Committee:

Saša Aksentijević (Croatia), Mladen Mauher (Croatia), Edvard Tijan (Croatia)

Registration / Fees:
Price in EUR
Up to 13 September 2021
From 14 September 2021
Members of MIPRO and IEEE 200 230
Students (undergraduate and graduate), primary and secondary school teachers 120 140
Others 220 250

The discount doesn't apply to PhD students. 


Mladen Mauher
Polytechnic of Zagreb
Vrbik 8
HR-10000 Zagreb, Croatia

GSM: +385 98 279 004

Edvard Tijan
University of Rijeka
Faculty of Maritime Studies
Studentska 2
HR-51000 Rijeka, Croatia

Phone: +385 51 338 411

The best papers will get a special award.
Accepted papers will be published in the ISSN registered conference proceedings. 
Presented papers in English will be submitted for inclusion in the IEEE Xplore Digital Library.
There is a possibility that the selected scientific papers with some further modification and refinement are being published in the Journal of Computing and Information Technology (CIT).


Opatija, with its 170-year-old tourism tradition, is the leading seaside resort of the Eastern Adriatic and one of the most famous tourist destinations on the Mediterranean. With its aristocratic architecture and style, Opatija has been attracting artists, kings, politicians, scientists, sportsmen, as well as business people, bankers and managers for more than 170 years.

The tourist offer in Opatija includes a vast number of hotels, excellent restaurants, entertainment venues, art festivals, superb modern and classical music concerts, beaches and swimming pools – this city satisfies all wishes and demands.

Opatija, the Queen of the Adriatic, is also one of the most prominent congress cities in the Mediterranean, particularly important for its ICT conventions, one of which is MIPRO, which has been held in Opatija since 1979, and has attracted more than a thousand participants from over forty countries. These conventions promote Opatija as one of the most desirable technological, business, educational and scientific centers in South-eastern Europe and the European Union in general.

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