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innovative promotional partnershipICT in renewable energy technologies

Hybrid Event

Event program
Thursday, 10/1/2020 9:00 AM - 1:00 PM,
Camelia 1, Grand hotel Adriatic, Opatija
9:00 AM - 11:00 AM Papers 
1.V. Roblek (Faculty of Organisation Studies, Novo mesto, Slovenia), I. Strugar (University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia), M. Meško (University of Primorska, Faculty of management, Koper, Slovenia), M. Pejić Bach, B. Jaković (University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia)
E-Democracy Tools Adoption: Experience of Austria, Croatia, Italy, and Slovenia 
The paper focuses on the importance of e-democracy and the introduction of ICT in democratic processes, which in the age of computerization has a significant impact on the development of e-participation in developed societies. Based on comparisons of e-participatory tools in Austria, Croatia, Italy and Slovenia, we want to show the current situation at both the local and national levels. It should be emphasized that with the development of e-participation tools, Croatia and Italy are ahead, while Austria and Slovenia are lagging behind the current trends in the development of e-participation. The reasons for this are mainly due to a lack of confidence in online security and a decline in interest for e-democracy, especially in Slovenia.
2.J. Miočić (ŠZGZ, Zadar, Croatia)
The Importance of Digitizing the Management Processes of Sports Associations in the City of Zadar 
Digital transformation is an opportunity and a challenge for associations, where modern society is expected to adapt to the market and use modern infrastructure and tools through which associations offer their services and benefits to users. Communication in those processes represents: the transfer of information, ideas, knowledge, results, mutual agreement, etc., that is, it is one of the preconditions without which there is no work within associations, nor the process of digitization. The digitization process itself is one step in the process of delivering digitized content to users. The term digitalisation also implies the use of digital technology to create new values in the work of the association and to change business models, thereby representing a process that leads to the overall digitization of the association’s work. In the paper, the research was conducted through a survey on the use of digital technologies in the administrative and management processes of associations, based on the example of members of the Sports Association of the City of Zadar. The questionnaire found that associations aspire to use digital tools, that is, it was found that in the segment of administrative and management processes, members associations of the SACZ clearly lag behind modern standards, and partly use modern tools in the training process. In response to the hypothesis, it was found that the associations do not sufficiently use information technology for the purposes of managing the administrative and management processes of the associations. There can be thus concluded that 71% of respondents believe it is necessary to enable the use of a modern e-application that integrates all management processes.
3.D. Turkalj, I. Kelić, J. Rašić (Ekonomski fakultet u Osijeku, Osijek, Croatia)
Youth Perception on 5G Networks in Osijek 
For cities to function correctly, many systems and infrastructure, such as water, electricity, education, healthcare, information systems, communication technology, etc., are needed to increase the quality of life in the community. In today's world of advanced technologies, fast and complex changes in the environment, larger and developed cities, and even a few smaller aspire for well-designed systems and infrastructure to get the epitome of a smart city. The development of technology and globalization has enabled the development of this type of city. Smart cities began to develop as society realized the importance of new technological, organizational, and logistical solutions aimed at improving the quality of life in them. Smart cities are fundamental to the development of society, and the economy in the coming period, as all activities related to digital technology will work unsuccessfully faster to develop new 5th generation mobile networks. The introduction of the new 5G networks is considered to be one of the essential preconditions for creating a smart city and an opportunity for infrastructure development and construction of the first 5G networks in the Republic of Croatia, founded by the European Action Plan "5G for Europe". The paper demonstrates the research of the "Z generation," where the main goal was to examine their views and familiarity with the new 5G network.
4.O. Kudrina, V. Omelyanenko (Sumy State Pedagogical University named after A. S. Makarenko, Sumy, Ukraine), H. Shevtsova (Institute of Industrial Economics of NAS of Ukraine, Kyiv, Ukraine), V. Samoday (Sumy State Pedagogical University named after A. S. Makarenko, Sumy, Ukraine), Y. Mashyna (Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine), V. Bilyk (Cherkassy National B. Khmelnitsky Universit, Cherkassy, Ukraine)
Digitalization Impacts on Innovation Networks: Policy and Estimations Issues 
The research deals with the digitalization impact on the innovation networks development. Different issues of U2B-B2U cooperation digitalization within the innovation networks development were considered. The main practical recommendations for digitalization of innovation networks were proposed. Suggestions for estimations of digitalization impacts on innovation network were made.
5.L. Ivančić, L. Milanović Glavan , V. Bosilj Vukšić (Ekonomski fakultet Zagreb, Zagreb, Croatia)
A Literature Review of Digital Transformation in Healthcare 
Digital transformation has reached out to every aspect of human lives, including personal and institutional provided healthcare. In order to inspect changes occurring in the healthcare domain due to digital transformation, a literature review is conducted. A systematic literature search in the Clarivate Analytics’ Web of Science database was employed, along with the text mining in order to analyze the papers. The following attributes are considered for the classification and analysis of the papers: time component; methodological approach, research areas, and; topic identification. Results revealed that the digital transformation of healthcare has just recently begun to induce more interest in the research community. Furthermore, a mixture of scholars’ profiles investigates the topic, including engineering and information scientists, as well as medical and healthcare service researchers. Additionally, by using text mining, we have identified four discourses of topics that are addressed in the literature when considering the digital transformation of healthcare. The interdisciplinary nature of the topic calls for the inclusion of diverse experts from the medical, informatics and public administration areas in order to advise proper government actions and stimulate the research field.
6.D. Ilisevic, N. Banovic-Ćurguz (Mtel, Banja Luka, Bosnia and Herzegovina), S. Vujkovic (Museum of Contemporary Art of Republic of Srpska, Banja Luka, Bosnia and Herzegovina)
Creating of Digital Life in Art Museums 
Digital transformation affects all segments of human life. Cultural institutions are no exception. Information and communication technologies and technological innovations are reshaping the role of museums and art galleries which are becoming an integral part of the digital society. Visitors' expectations are changing and art museums are moving from collection-oriented to user/visitor-oriented institutions with strong interaction between individuals and museums around the world. This paper presents a brief overview of the use of new technologies in everyday digital life in museums. We also present the Museum of Contemporary Art of Republic of Srpska and highlight the new challenges and opportunities that this institution expects in the digital age of the 21st century.
7.M. Jović, E. Tijan, D. Žgaljić (University of Rijeka, Faculty of Maritime Studies, Rijeka, Croatia), P. Karanikić (University of Rijeka, Department of Biotechnology, Rijeka, Croatia)
SWOT Analysis of Selected Digital Technologies in Transport Economics 
This paper presents a review of digital trends (document digitalization, Port Community Systems, Mobile solutions for Safety/Security, Warehouse Management System 4.0 and Decision Support Systems) in transport sector, and their impact on transport economics. SWOT Analysis of innovations in transport sector from an internal and external economic perspective is conducted. The authors focus on the effect of above-mentioned trends on long-term cost savings and sustainable operations.
8.T. Žilić (Hrvatski Telekom, Zagreb, Croatia)
Shared Services Business Model in ICT Environment 
Besides technical changes, digital transformation in any business-oriented organization refers to the implementation of more efficient business models. In propulsive and dynamic environment of the ICT industry, companies and organizations should constantly re-evaluate their current business models to be prepared to exist in demanding and dynamic market and environment. This paper is describing one of possible business models in the ICT environment, and that is a model of shared service centers. This model is about providing shared services within a certain business environment, aiming to be more efficient with ICT technology as additional leverage. Implementation of the shared services model considers both organizational and technological challenges. On the other hand, there are numerous benefits that are being expected as an outcome of implementing this model. This paper is describing business model of shared service centers, its characteristics and benefits in the ICT business environment. A research based on relevant case studies from the ICT environment reveals shared service center as an efficient business model in the ICT industry.
11:00 AM - 11:30 AM Break 
11:30 AM - 1:00 PM Papers 
9.S. Aksentijević (Aksentijević Forensics and Consulting, Viškovo, Croatia), E. Tijan, M. Jović (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia), N. Munitić (Ministry of the Sea, Transport and Infrastructure, Zagreb, Croatia)
Optimization of Cargo Container Loading on Railway Wagons 
The aim of this paper is to research the optimization of loading cargo containers on railway wagons during the formation of railway compositions, by matching technical limitations of the wagons, as required by the wagon engineering discipline (“wagon loading schema” – includes cargo position, weight, and axle load, among other parameters), limitations of the railway (maximum speed, railway class, axle load, cargo height etc.), as identified by the “State of the railway network” document issued by the Railway Infrastructure Manager HŽ Infrastruktura Ltd., and the commercial bill of lading. As a part of the research, a mobile Web application has been created and tested with the key pilot stakeholder, confirming the initial hypothesis that the optimization methodology can successfully be used in optimization of cargo container loading and placement on railway wagons, increasing efficiency and decreasing cost and harmful emissions.
10.S. Brlečić Valčić, A. Samodol (Libertas međunarodno sveučilište, Zagreb, Croatia), M. Valčić (Sveučilište u Rijeci, Tehnički fakultet, Rijeka, Croatia)
Applying Adaptive Neuro-fuzzy Inference System (ANFIS) while Analysing Interdependecies of Tax Burden and Capital Structure of Croatian Hotel Companies 
A number of studies conducted so far have included the effect of taxation on the financial policy of an enterprise, especially in the context of the effects of corporate income tax on its capital structure. It is therefore well known that the trade-off theory of debt suggests that lower income taxes reduce the incentive to maintain a higher debt ratio by reducing interest tax deduction. In this paper, the research is focused on the impact of the total tax burden on the capital structure of Croatian hotel companies due to the large impact of tourism as a branch in the overall GDP of Croatia. In the narrower sense, besides corporate liquidity and the capital structure required by banks, within modern concepts and views on corporate finance, the problem is related to adjustments in the form of preferences for capital budgeting methods, a new way fundraising, corporate governance, banks 'and corporates' payout policies and relationships. The broader context, apart from GDP growth and the requirement for rational planning of the state budget by the incumbent authorities, is also linked to financial and market friction. An adaptive neuro-fuzzy inference system (ANFIS), as a type of neural network based on the Takagi-Sugeno fuzzy inference system, was used in this study as a tool for analyzing the observed relationship, rather than as a conventional universal estimator or optimizer.
11.J. Dvorski (Faculty of Teacher Education, Zagreb, Croatia), A. Bernik (University North, Varaždin, Croatia), D. Radošević (Faculty of Organization and Informatics, Varaždin, Croatia)
Synergy of Innovation Procedures and Communication Skills as a Success Predictor in IT Supported Management 
This article is based on communication and its influence on the organization. Through our literature review we found that innovative communication is the strategic ability to plan, execute, coordinate and even evaluate stakeholders of the communication process. Communication also can be used as a mean to spread and redefine comparative advantages in order to achieve a successful business organization. The aim of this research was to determine the importance of communication and find which forms in which ways and types of communication are used by their CEO. Through the Google Forms online questionnaire, 202 respondents were interviewed to confirm the hypothesis: “only specific forms of communication stimulate innovation and create synergy of innovation processes and communication”. The research was ongoing for 14 days and it was conducted in Croatian business organizations. The results have shown that the success of business organizations can relate to the level of innovative procedures and communication skills. The hypothesis is confirmed and also described in depth in doctoral thesis by one of the authors.
12.H. Mydyti, J. Ajdari, X. Zenuni (Faculty of Contemporary Sciences and Technologies, SEE University, North Macedonia, Tetovo, Macedonia)
Cloud-based Services Approach as Accelerator in Empowering Digital Transformation 
Digital transformation is the process of using digital technologies that impacts and drives significant business and organization improvements and customers’ experience. Cloud computing is one of key digital enablers of digital transformation of the products and processes. The main benefits of cloud services in empowering digital transformation are impact on cost, work efficiency, elasticity, agility, scalability and security. These benefits encourage and drive businesses and organizations in adapting their strategies to a new digital era. This research provides insights, for organizations and businesses, in terms of how cloud-based services approach empowers digital transformation. The approach that we are going to elaborate is based on cloud-based services, increasing capacity and enhancing functionality on demand services, with the aim of giving businesses and organizations an understanding of how to transform digitally. Digital transformation of the organizations and businesses using the cloud-based computing services approach is the aim of this paper.
13.A. Skendžić (College for Information Technologies, Zagreb, Croatia), B. Kovačić (University of Rijeka, Department of Informatics, Rijeka, Croatia), L. Ljubičić (Croatian Pension Insurance Institute, Zagreb, Croatia)
Performance Analysis of Aruba Wireless Local Network in Croatian Pension Insurance Institute 
This paper presents performance analysis of wireless local area network (WLAN) within the building of the Central Office of Croatian Pension Insurance Institute in Zagreb. The network platform on which the measurement was performed is based on implemented Hewlett Packard Enterprise Aruba wireless system which supports IEEE 802.11 ac (WiFi 5) standard. The observed system topologically counts 51 access points (AP) spread over 6 floors of the physical location together with the associated network system infrastructure as part of the CES local network. The measurement methodology which was used was included number of clients by location of deployed access points, access point loads, wireless network usage, most popular applications used on the network, popular network destinations, measurement of wireless network bandwidth and wireless network total data usage. Collected data were taken in period of 6 months.
14.O. Osifo (University of Vaasa, Vaasa, Finland, Finland)
A Study of Coordination Challenges in Digital Policy Implementation and Evaluation in Finland 
This paper focuses on identifying the natures of coordination challenges in digital policy implementation and evaluation in Finland. The research adopts a qualitative approach, because relevant literature and reports are reviewed to ascertain these challenges. The review result shows that coordination challenges in digital policy implementation and evaluation in Finland are related to issues such as autonomy and independence, poor policy planning and approval, financial limitations, inadequate expertise and personnel shortages, orientation towards gains (profit), developmental inequalities among regions; lack of awareness among some stakeholders etc. In addition, the review result shows that recommendations for addressing these challenges are related to issues such as more collaboration, openness, partnership building and networking, improving awareness, enhancing digital and computer education, increasing budgetary allocations, more transparency, encouraging local participation and accountability etc.
Thursday, 10/1/2020 3:00 PM - 6:30 PM,
Camelia 1, Grand hotel Adriatic, Opatija
3:00 PM - 5:00 PM Papers 
1.A. Agatić, T. Poletan Jugovic, E. Tijan, A. Jugovic (Faculty of Maritime Studies, Rijeka, Croatia)
Digital Business Models in the Logistics Services 
Logistics operators are facing various challenges in provision of the logistics services: digitalization, changes in delivering and working processes, changes of routes in the international trade, changes in commerce including e-commerce growth and networking between companies. The digitalization is currently changing logistics services and logistics operators are forced to adapt or create new business models. In this paper, authors research the challenges i.e. influencing factors which logistics operators are facing in the provision of the logistics services. Furthermore, authors will define the groups of logistics operators currently present at the market, from the aspect of digitalization. The focus of this paper is to analyse digital business models of logistics services.
2.A. Samodol, S. Brlečić Valčić, A. Ostojić (Libertas međunarodno sveučilište, Zagreb, Croatia)
Using Fuzzy Logic in Analysing and Modelling the Reflection of Monetary and Fiscal Conditions on GDP per Capita in Croatia 
Within the existing economic circumstances, but also the Eurozone, monetary and fiscal conditions, as well as their interaction with and reflection on the welfare of the economy and citizens, these issues should be observed from a modern aspect and the real circumstances in which Croatian economy lies. In this paper, the monetary conditions are observed through loans to the central government, loans to the local government, loans to non-financial associations, excess liquidity and the primary liquidity rate. The fiscal conditions are observed through total revenue, total expenditure, deficit/surplus, domestic and foreign debt. Modelling of the reflection of thus defined monetary and fiscal conditions on the GDP per capita is observed using data from 2002 to 2018. With clustering by using SOM, the established problem required the creation of 4 independent models. The models were created by using fuzzy logic due to incongruity, class limits and the subsequent uncertainty and truth bias that may have appeared in the established problem. The fuzzy set concept offers a way out of such a reality through reaction that serves as a starting point for the development of theories that exhibit modelling ability in such circumstances. The results of research conducted in this way point to a conclusion that the reflection of monetary and fiscal conditions on GDP per capita should be observed through three individual and one main model. Such approach indicates an interrelationship of individual variables with foreign debt, deficit/surplus, total expenditure and finally GDP per capita. These models can serve the monetary and fiscal authorities in the analysis and modelling of an effective interaction of monetary and fiscal conditions aimed at increasing GDP per capita.
3.K. Tomičić-Pupek, I. Pihir, M. Tomičić Furjan (Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia)
The Role of Perception in the Adoption of Digital Platforms in Agriculture 
In these times of global disruptions, digital product distribution platforms are playing a major role in driving the global economy. In the development of such platforms, the scope, architecture, realization technology as well as the channels used are important. However, a well-accepted/designed platform does not guarantee profitable results in a digital business model. There are various soft factors that can significantly affect the reach of a platform. Due to its role in food distribution, the specific lifecycle of products and seasonality, agriculture is an industry where timely reach is crucial. In this paper, we investigate the factors influencing users’ perceptions toward platforms in agriculture. We consider both the perspective of the customers/buyers, and the perspective of the producers/sellers. We also examine the perception factors that can influence one’s intention to join and adopt digital platforms. The identification of relevant perception factors is based on a literature review and empirical data from publicly available sources. Our goal in future research is to confirm or revise factors that impact perception, and to assess the impact of perception on the design and functionality of digital platforms, as well as its impact on the development of digital business models.
4.I. Kedmenec (Fakultet organizacije i informatike, Varaždin, Croatia)
Social Entrepreneurial Intention: Does the Classroom Matter? 
Due to the COVID-19 pandemic universities had to adopt distance learning in just a few days. The paper aims to determine whether distance learning approach resulted in different outcomes for the students who participated in a mandatory course Social Entrepreneurship in comparison to the outcomes achieved in the previous academic year in traditional classroom learning environment. The course is focused on strengthening social entrepreneurial intention, social entrepreneurship desirability and social entrepreneurship feasibility. The results show that there are no statistically significant differences in these variables at the end of the course between the student groups who had different modes of learning. Regardless of the learning mode, the course did not strengthen social entrepreneurship desirability, nor social entrepreneurial intention. However, it did strengthen knowledge on financing opportunities for social enterprises. What is more, the results show that the students who participated in the distance learning course perceived the implementation of the course Social Entrepreneurship as better and their level of engagement during the course as higher in comparison to the students who participated in the classroom.
5.I. Radoš, M. Hajnić (Algebra University College, Zagreb, Croatia), I. Radoš (UNIVERSITY OF RIJEKA, FACULTY OF ECONOMICS AND BUSINESS, Rijeka, Croatia)
Digital Transformation of Monitoring Customer Behaviour in the Cars Sales 
Monitoring customers' behaviour to improve the quality of services and goods is the daily routine of any successful company. Quality of firm services can be improved with effective planning, smart targeting potential customers and reducing operational expenses to the adequate level. Digitalization of available data and analysing those data can bring new information and insights that are invisible on a first sight. This paper brings results of the quantitative research based on collected data from car buyers and car dealers in the Republic of Croatia during 5 years period. By correlating variables of the vehicle price, customer’s gender, distance between customer’s location, vehicle length and place where the vehicle was bought we provided several answers that any marketing department may use for car sales market researches and preparing customers targeting. Knowing customers, their behaviour and needs makes it easier for firms to predict future trends. Since the data itself was provided by one large car sales company, the paper will focus on the car sales. In this paper, we analysed available data using computer programs and concluded that the relations between correlating variables give useful information for all participant in the car sales market and that information can lead to reducing firm expenses on car sales marketing campaigns, reaching more potential customers and increasing firm income.
6.J. Lozić, G. Vojković, M. Milković (Sveučilište Sjever, Varaždin, Croatia)
“Financial” Aspects of Spotify Streaming Model 
The aim of this paper is to analyze the business model and financial results of the Spotify music streaming platform. The digitalization of production processes has directly affected the development of new media industries. The old media industries developed in the model of mass media and limited media markets. New media industries are associated with technological progress and the digitalization of production processes. The digitalization and convergence of production and distribution processes has directly affected the complete paradigm shift in the development of new media industries. The music industry was among the first to enter the process of transformation. The production and distribution of physical sound carriers has been replaced by streaming music platforms. The purchase of physical sound carriers in "brick and mortar" stores has been replaced by subscriptions on the streaming platform. Spotify is the largest global streaming music platform. It generates the highest revenue and has the largest number of subscribers. The strength and impact of the Spotify platform on the global market is evidenced by the emergence of the term “spotification”, which is used for all similar business development models.
7.N. Kadoić, K. Tomičić Pupek, N. Vrček (Fakultet organizacije i informatike, Varaždin, Croatia)
Decision Making on Digital Platforms in Agriculture 
There are many ways to sell and buy products in all fields, using digital technologies. That is the case for the agriculture field as well. Among many possibilities and different ICT solutions in agriculture, selection of the ones that will result in the satisfaction of both - customers and producers - becomes an important issue, and it is the main research topic of this paper. In this paper, we present the factors that influence the platform selection and propose two models for decision making on digital platforms. Decision models can help customers and producers to decide if a specific platform can be useful for them or not. The model is based on a multi-criteria decision-making method called Dex. Dex is selected because it is very intuitive and less complicated than other multi-criteria methods. On the other hand, Dex can aggregate all crucial factors and include the specifics and subjectivity (perception) of each user (customer or producer). The paper also contains a demonstration of the implementations of two models on the hypothetical cases. In future research, we plan to evaluate the model in practice (and possibly update it if needed) and present it to the scientific and professional community. That can help producers/customers to optimize their business processes but also give directions for the development of new platform functionalities for platform developers.
8.I. Torlak (Jadroagent d.d., Split, Croatia), E. Tijan (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia), S. Aksentijević (Aksentijević Forensics and Consulting, Viškovo, Croatia), A. Jugović (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia)
Port Community System Feasibility Analysis – Case Study Split 
In order to increase the competitiveness of Croatian seaports, seaport cluster stakeholders should strive to digitalize and optimize their business processes. A significant part of such digitalization and optimization is constituted by the implementation of a Port Community System. In this paper, the authors will define the theoretical framework of Port Community Systems, and will determine the basic economic indicators and benefits of investing in the implementation of the Port Community System. Potential costs of project development and the costs of maintaining the system within the forecasted period of use will be determined. The potential savings from the digitalization of business processes related to cargo processing will be determined, based on the Port of Split case study. Digitalization of Croatian seaports will create the potential for increasing seaport competitiveness and traffic volumes. Since self-financing of such projects is extremely demanding for individual seaports, Port Community System implementation should be achieved by synergistic efforts of the national and regional authorities, seaports and other involved stakeholders, and by using available EU funding.
5:00 PM - 5:30 PM Break 
5:30 PM - 6:30 PM Papers 
9.M. Tomičić Furjan, L. Hrustek, I. Pihir (University of Zagreb, Faculty of organization and informatics, VARAŽDIN, Croatia)
Value of Innovation Platforms in Agriculture 
Digital transformation assumes development and application of new competitive digital business models, which ensure the survival of businesses in today’s ever-changing working environment. New ideas and innovations, that lead to this transformation have to be managed, in order for them to achieve their main role as a valuable trigger or contribution to the development. An Innovation Management Systems (IMS) can be designed as a platform within which all relevant stakeholders of the innovation process can operate in real-time and at the same operational level. In this paper the management of digital innovations in agriculture is presented, with an accent on problems, currently used technologies as well as innovation platforms as potential technology solutions for better management within this sector. Moreover, the value for some identified stakeholders is analysed and described, giving a comprehensive view of benefits it brings to innovation management.
10.G. Mudronja (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia)
Inovacije i tehnološki napredak u poslovanju morskih luka i njihov utjecaj na gospodarstvo 
Ulaganje u istraživanje i razvoj te poticanje primjene novih tehnologija važan su segment poslovanja morskih luka budući da utječu na održavanje konkurentske pozicije te samo napredovanje poslovanja morskih luka. Inovacije stvaraju poticaje za dugoročni rast jer stvaraju mogućnosti za poboljšanje produktivnosti. Razvoj novih tehnologija i procesa može rezultirati većom zaradom i potencijalnim ekonomskim rastom gradskog ili regionalnog gospodarstva. Cilj ovoga rada je analizirati inovacije koje se primjenjuju u poslovanju morskih luka te definirati razvojne mogućnosti poslovanja morskih luka u budućnosti iz aspekta tehnološkog napretka. Nadalje, u radu se analizira i utjecaj primjene novih tehnologija u morskim lukama na gospodarski rast. Rezultati istraživanja ukazuju da se većina inovacija u pomorskoj industriji vezuje uz inovacije u dizajnu i izradi plovila, inovacije na području goriva te inovacije u razvoju luka i lučke infrastrukture. No, morske luke imaju također značajne mogućnosti implementacije suvremenih tehnologija u poslovanju u budućnosti kao što su implementacija oblaka (eng. cloud), implementacija blockchain tehnologije te primjena dronova. Primjena novih tehnologija utječe na ekonomski rast gospodarstva, no istovremeno da bi se nove tehnologije mogle implementirati, gospodarstvo mora imati određene predispozicije kao što su obrazovano stanovništvo, niska stopa nezaposlenosti i usmjerenost na industrijalizaciju.
11.M. Jović, A. Agatić, A. Jugović (Faculty of Maritime Studies, University of Rijeka, Rijeka, Croatia)
Digitalna transformacija pomorskog transporta kao dijela Plave ekonomije 
U ovom znanstvenom radu se analizira važnost digitalne transformacije Plave ekonomije, s naglaskom na digitalnu transformaciju pomorskog transporta, koji predstavlja jednu od važnih aktivnosti Plave ekonomije te osim brojnih dionika uključuje i brojne resurse (luke, obalna područja, itd.). Pojašnjeni su pojmovi i koncept digitalne transformacije i Plave ekonomije te su definirane aktivnosti Plave ekonomije. Nadalje, u radu je pozornost posvećena utjecaju pomorskog transporta na ekonomiju te novim tehnologijama kao pokretačima digitalne transformacije.
12.K. Jugović, A. Jugovic, S. Hess (Sveučilište u Rijeci, Pomorski fakultet, Rijeka, Croatia)
Specifičnosti Uberovog modela prijevoza s primjenom u Republici Hrvatskoj 
Konvencionalne taksi službe u Hrvatskoj posluju više od sto godina, a 2015. godine se na hrvatskom taksi tržištu pojavio i Uber, višenamjenska platforma namijenjena prijevozu putnika koja funkcionira putem mobilne aplikacije. Korištenjem mobilnih aplikacija uz fleksibilnost taksi službe postiže se jednostavnije, brže i modernije obavljanje prijevoza putnika, a to je posebno značajno u vremenu kada se sve više ljudi koristi raznim načinima gradskih i međugradskih usluga prijevoza. U ovom se radu posebno analizira Uber kao prijevoznička taksi služba te njen utjecaj na cijenu i kvalitetu taksi usluga. Ujedno su istaknuti segmenti koji čine Uber drugačijim od ostalih ponuđača taksi prijevozne usluge te način na koji tvrtka djeluje na klasično taksi tržište, prvenstveno s aspekta utjecaja na korisničke navike i konkurenciju.

Basic information:

Mladen Mauher (Croatia), Edvard Tijan (Croatia)

Steering Committee:

Dragan Čišić (Croatia), Alen Jugović (Croatia), Đani Juričić (Slovenia), Anđelko Milardović (Croatia), Mladen Mauher (Croatia), Ana Perić Hadžić (Croatia), Davor Salamon (Croatia), Vjeran Strahonja (Croatia), Edvard Tijan (Croatia), Marijana Vidas-Bubanja (Serbia)

Program Committee:

Saša Aksentijević (Croatia), Mladen Mauher (Croatia), Edvard Tijan (Croatia)

Registration / Fees:
Price in EUR
Up to 14 September 2020
From 15 September 2020
Members of MIPRO and IEEE 200 230
Students (undergraduate and graduate), primary and secondary school teachers 120 140
Others 220 250

The discount doesn't apply to PhD students. 


Mladen Mauher
Polytechnic of Zagreb
Vrbik 8
HR-10000 Zagreb, Croatia

GSM: +385 98 279 004

Edvard Tijan
University of Rijeka
Faculty of Maritime Studies
Studentska 2
HR-51000 Rijeka, Croatia

Phone: +385 51 338 411

The best papers will get a special award.
Accepted papers will be published in the ISSN registered conference proceedings. 
Presented papers in English will be submitted for inclusion in the IEEE Xplore Digital Library (and exclusively not presented papers with the justified reason for not being able to be presented).
There is a possibility that the selected scientific papers with some further modification and refinement are being published in the Journal of Computing and Information Technology (CIT).


Opatija, with its 170-year-old tourism tradition, is the leading seaside resort of the Eastern Adriatic and one of the most famous tourist destinations on the Mediterranean. With its aristocratic architecture and style, Opatija has been attracting artists, kings, politicians, scientists, sportsmen, as well as business people, bankers and managers for more than 170 years.

The tourist offer in Opatija includes a vast number of hotels, excellent restaurants, entertainment venues, art festivals, superb modern and classical music concerts, beaches and swimming pools – this city satisfies all wishes and demands.

Opatija, the Queen of the Adriatic, is also one of the most prominent congress cities in the Mediterranean, particularly important for its ICT conventions, one of which is MIPRO, which has been held in Opatija since 1979, and has attracted more than a thousand participants from over forty countries. These conventions promote Opatija as one of the most desirable technological, business, educational and scientific centers in South-eastern Europe and the European Union in general.

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