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MIPRO 2013 - 36th International Convention

DE - Digital Economy - 10th ALADIN

Thursday, 5/23/2013 9:00 AM - 1:00 PM, Congress hall 1, Hotel Admiral, Opatija


 

Event program
Thursday, 5/23/2013 9:00 AM - 1:00 PM,
Congress hall 1, Hotel Admiral, Opatija
Papers 
S. Brlečić Valčić (Saipem SpA Croatian Branch, Rijeka, Croatia), B. Crnković-Stumpf, J. Katunar (Faculty of Economics, University of Rijeka, Rijeka, Croatia)
Business Valuation in Oil & Gas Industry: New Challenges 
Business valuation of companies in oil and gas industry can be described as specific and difficult in many aspects within existing methodology and currently used approaches in appraisal process. Identification and evaluation of the significant factors that create and determine enterprise value in oil and gas industry is based on complex calculations involving many variables. Regardless of this reason, existing business valuation methods for such companies have to be improved with taking into account numerous qualitative and even additional quantitative factors. Therefore, economic experts and scientists in the field of business valuation are confronted with new challenges in determination of appropriate approaches that should be able to eliminate the disadvantages of existing valuation methods. In this paper, authors suggest several guidelines for setting up the development of valuation approach based on application and adaption of selected financial and non-financial indicators by means of artificial neural networks and fuzzy logic. The importance of properly configured commercial databases of oil and gas industry indicators with capability of optimal data processing is also emphasized.
O. Prlić, A. Lacković (Tehničko veleučilište u Zagrebu, Zagreb, Croatia), F. Lončar (Nacionalna i sveučilišna knjižnica, Zagreb, Croatia)
Komparativna analiza hrvatskih online novina koje se plaćaju 
Donedavno su papirnate novine bile jedini oblik novina, ali razvoj tehnologija i dostupnost Interneta omogućio je nastanak Internet portala sa novostima i online novina. Danas su, zbog svojih mnogobrojih prednosti pred papirnatim novinama, Internet portali s novostima i online novine toliko dobro prihvaćeni da su počeli preuzimati tržište. Kao što je pokazalo naše prethodno istraživanje o čitanosti različitih vrsta novina, u Hrvatskoj je najčitanija vrsta novina besplatni Internet portali s novostima koji se financiraju samo od reklama, a najslabije čitana vrsta novina su online novine koje se plaćaju. Upravo zbog toga smo se odlučili više posvetiti ovoj temi i analizirati online novine koje se plaćaju da vidimo koje su njihove najveće prednosti i mane te pronađemo što bi kod njih trebalo poboljšati kako bi se povećala njihova čitanost. Glavni dijelovi rada su: a) analiza online novina koje se plaćaju u Hrvarskoj, b) koliko su online novina koje se plaćaju interaktivne i povezane sa drugim sadržajima, c) po čemu i koliko su online novina koje se plaćaju kvalitetnije od besplatnih internet portala s novostima i d) komparativna analiza hrvatskih online novina koje se plaćaju i najčitanijih online novina u svijetu.
N. Gumzej (University of Zagreb Faculty of Law, Zagreb, Croatia), S. Grgić (Croatian Personal Data Protection Agency, Zagreb, Croatia)
E-privacy rules and practice on processing data in users' terminal equipment  
Implementation of revised e-Privacy Directive 2002/58/EC rules in 2009 on accessing, and using information stored in users' terminal equipment was due in 2011 throughout the EU. In Croatia, corresponding rules were adopted with the 2011 amendment of Electronic Communications Act. In this paper the authors analyze these rules and their implementation, while focusing especially on relevant usage of cookies and similar technologies. After examination of implementation approaches in the EU and Croatia, authors advance a best-practice compliance approach with practical guidelines. This paper is particularly significant for Croatia due to scarcity in relevant academic research and official guidance so far.
S. Aksentijević (Saipem SpA Croatian Branch, Rijeka, Croatia), E. Tijan, D. Čišić (Pomorski fakultet, Rijeka, Croatia)
The Cost of Information Security Management in Offshore SMB ICT Companies 
Companies belonging to offshore SMB segment are subjected to various costs arising from several sources like legal compliance, alignment with best practice guidelines and standards, employee education, basic computer and network infrastructure security, and cost of SaaS/cloud solutions. Furthermore, such companies usually have very limited financial resources, yet they are often involved in large projects working for major contractors. In this paper the authors will research basic costs of information security management systems in offshore SMB companies and propose a simple model to continuously monitor and control them.
M. Vidas-Bubanja (Beogradska poslovna skola visoka skola strukovnih studija, Beograd, Serbia)
ICT Contribution to the Economic Development of Some SEE Countries in Transition 
After eurozone sovereign debt crisis deteriorated in the summer of 2011 growth prospects have again weakened and the economic outlook has worsened for SEE countries in transition. As a consequence, SEE governments have faced with stagnant or decreasing growth rates, rising unemployment and worsening living standard of their citizens. Exports and capital inflows declined, causing difficult fiscal challenges and rising levels of public debt. This reflects an increasing awareness that the growth model on which much of the region had relied in the pre-crisis period, based on cheap inflows of foreign capital to fund credit booms, was inherently risky and unsustainable, and that developing local sources of funds and greater lending in local currency could lead to “safer” growth in the future. Also, it was evident that changed growth model in SEE countries needs new sources of growth that will enable further reform, modernization and innovation in order to boost growth rates towards their long-term potential. This paper analyses the possibilities offered by information-communication technologies (ICT) in overcoming the stagnant trends and support further economic development SEE countries in transition. In focus are main areas in which SEE countries are facing with stagnation or decreasing trend. SEE countries needs new source of growth – ICT and Internet has delivered substantial economic growth accounting for 10 percent of GDP growth over the past 15 years. ICT and Internet maturity correlates with wealth creation and will remain the biggest drivers of global economic growth over coming decades. SEE companies are faced with a lack of competition and productivity – The ICT has enabled fundamental business transformation that span the entire value chain in virtually all sectors and type of companies (not just online ones). With the proper ICT implementation SEE companies could change not only how products are bought and sold but also in how products and services are designed, produced and distributed. In this way SEE companies will operate with a dynamically managed supply chain raising their productivity and competitive position in the global market. SEE countries have high unemployment rates – ICT and Internet can also serve as a powerful catalyst for job creation. Jobs are created in the Internet ecosystem itself, as Internet companies hire workers ranging from engineers to sales ad service personnel who design and deliver Internet products and services. However, ICT has also helped create jobs in other industries. In order to fully capture the benefits of ICT and Internet for their economic recovery and growth, SEE countries have to do more and to be more active in their digital agendas. There are a number of lessons to guide SEE policy makers in this respect: a) faster competition – countries that have benefited most from the ICT and Internet’s contribution to growth have tended to have open and highly competitive system, b) encourage innovation - an environment that encourages innovation and entrepreneurship is vital to capture ICT-related growth, c) develop human capital - educated workers are key precondition to implement ICT in a proper way in the whole economy and society, d) built infrastructure - good infrastructure is prerequisite for growth as it is a platform upon which users and organizations experience the Internet and upon which entrepreneurs and businesses innovate. Policy makers and business leaders in SEE countries should collaborate in facet-based public-private dialogue to assure optimal condition to information society development in each country and the SEE region as a whole.
Z. Buljubašić, I. Kapetanović Serdarević, N. Buljubašić (BH Telecom dd Sarajevo, Tuzla, Bosnia and Herzegovina)
Optimizacija ICT kapaciteta po filozofiji modela JIT(UNV) 
Integracija baza podataka odnosno aplikacija koje podupiru pojedine faze rada treba biti sinhronizirana sa integracijom poslovnih faza rada u procese, kao i integracijom samih procesa, odnosno aplikacijama i bazama podataka koje ih podržavaju.Informacije se ne daju nego se povlače po kanban sistemu tako da nijedna faza procesa nije zatrpana „zalihama“informacija zbog neizvršenih poslova.Tržište, odnosno prodaja određuje kroz terminski plan količinu potrebnih usluga, a samim tim količinu i kvalitet potebnog ICT suporta.Visok stepen neiskorištenosti kapaciteta u ICT-u obavezuje racionalniji pristup u dizajniranju arhitekture e-poslovanja.U suvremenom svijetu informacija ima tretman robe, ona se pojavljuje na tržištu ponuđena kroz formu usluge od strane ponuđača-davatelja usluge i kupaca-korisnika usluge. Sredstvo koje omogućava kupoprodajne travsakcije je novac i u principu razmjena se odvija uz djelovanje klasičnih tržišnih zakonitosti. Pretpstavimo li da svi resursi koji u određenom periodu nisu u poslovnoj funkciji, u biti čine neiskorištene rezerve ili zalihe, to je neophodno učiniti maksimum napora kako bi se one minimizirale, jer već je dokazano na primjeru „klasičnih zaliha“ koliko su one ustvari opterećenje za uspješno poslovanje. U ovom trenutku rješenje treba tražiti u optimiziranju kapaciteta, arhitekture e-poslovanja i primjene clouda.
Z. Buljubašić, N. Salkić, N. Buljubašić (BH Telecom dd Sarajevo, Tuzla, Bosnia and Herzegovina)
Analiza problema repova kod telekomunikacijskih operatera 
Kod velikog broja poslovnih procesa koji u temelju imaju uslužni karakter javljaju se problemi oko linija ćekanja(repova) , odnosno optimizacije tih procesa ,vodeći računa o kvaliteti usluge, zadovoljstvu korisnika i naravno ukupnim troškovima tih procesa.Osnovni elementi repova su : dolasci,poslužitelji i vrijeme posluživanja.Sam proces je iniciran dolascima, ograničen kapacitetima poslužitelja i troškovima koje on proizvodi u vremenu opsluživanja koje je takođe od velikog značaja za ukupno vrijeme trajanja „repa“.Problem repova se može riješiti uz pomoć analitičkih formula i metodama simulacije.Primjena analitičkih formula daje početni(aproksimativni) model repa iz kojeg se mogu vršiti daljnja proračunavanja i željene analize.Ovaj model je dosta jeftiniji, ali su i rezultati manje pouzdani zbog potrebnog uopštavanja i prilagođavanja matematskog modela. Temelj za utvrđivanje analitičkog modela čini Poissonova distribucija vjerojatnoća, jer je najprimjerenija ditribuciji dolazaka korisnika usluga. Definiranje modela repova, bez obzira kojom metodom se radilo, daje menadžeru mogućnost da prilikom oblikovnja ovih poslovnih procesa, ustvari on ih može planirati i upravljati njima, što je naročito značajno za zadovoljenje i pridobijanje novih klijenata, zadržavanje postojećih i povećanja ukupnog korisničkog zadovoljstva
M. Davidović (Visoka škola za informacijske tehnologije, Zagreb, Croatia)
Od sustava e-poslovanja klastera do e-klastera 
U svijetu digitalne ekonomije male tvrtke moraju se umrežiti i povezivati se horizontalno i/ili vertikalno u (poslovne) klastere, integrirati u opskrbne lance svojih dobavljača, trgovaca ili kupaca, te uvoditi nove direktne i indirektne distribucijske e-kanale i stvarati sustav e-poslovanja koji omogućava sigurnu razmjenu dobara, usluga i informacija te razvoj kooperativnih odnosa koji su uvjet održivosti klastera. Da bi bio djelotvoran i učinkovit, sustav e-poslovanja klastera treba biti interoperabilan na svim razinama, kako bi se horizontalno i vertikalno (informacijski) integriralo poslovanje klastera radi zadovoljavanja potreba i zahtjeva kupaca, te obavljale elektroničke transakcije između svih učesnika e-poslovanja. Ovakav složeni sustav, koji je po svom karakteru otvoren, jer treba omogućiti i integraciju opskrbnih i distributivnih e-lanaca, je praktično vrlo teško realizirati primjenom postupaka uvođenja e-poslovanja koje se primjenjuju u većim poslovnim sustavima. Kao izvedivo rješenje predlaže se e-klaster kao oblik poslovne mreže koja omogućava malim i srednjim tvrtkama, u uvjetima digitalne ekonomije, da se fokusiraju na svoje ključne sposobnosti i kroz lanac stvaranja nove vrijednosti u klasteru ostvaruju održivi rast i istovremeno doprinose razvoju klastera i ostalih članova.
D. Enachescu, M. Zaharia (University Petrol-Gaze, Ploiesti, Romania)
Electronic Commerce in Romania Features and Dynamics 
Companies have adapted to the needs and desires of increasingly demanding customer which resulted in the exceeded limits of the traditional business. Small or big, these have adapted to technological progress and understood the major advantages of using Internet in business development, electronic commerce enabling companies to sell products worldwide, increasing the number of potential customers by removing geographic barriers. This paper presents the development and perspectives of e-commerce in Romania, evolution which is closely related to the outstanding increase in the number of Internet users and the accessibility of the medium, surprising also the particularities of this phenomenon. In a Europe in crisis, expansion and high growth of electronic commerce in Romania may seem unexplainable. The paper will also try to present the causes of these features.
I. Ogrizek Biškupić (College of Business and Management Baltazar Adam Krčelić, Zaprešić, Croatia), I. Vrečko (Faculty of Economics and Business, Maribor, Slovenia), K. Jurina (Polytechnic of Zagreb, Zagreb, Croatia)
Web 2.0 Tools Support for SME Start-up Projects 
According to HTML development and Web 2.0 paradigm and considering business workshops in two year class project in higher education level, we have observed huge disproportion in awareness of free access and ICT support that web 2.0 provides. People who were participants in these workshops had minimum 7 years of work experience in business and management field (part time students of College of Business and Management „Baltazar Adam Krčelić“). Conclusions from these workshops had shown that most of the Croatian small medium enterprises SME spend huge amount of provided budget for unnecessarily part of ICT support. Considering these facts we have also noticed low level use of free open source Web 2.0 tools, partly, coming from not having an idea or not understanding Web 2.0 potentials and possibilities. The main focus in this paper is on SME who need technology support for various purposes by conducting research with the aim of developing and implementing lifelong learning curriculum as support for SME business start-up projects by using free Web 2.0 tools (for example: web CMS, web database, digital archives, groupware, Open Office, project management tools, marketing in social networking, business e-learning systems LMS, etc.).
J. Ćelić, A. Cuculić (Pomorski fakultet, Rijeka, Croatia)
e-Maintenance for Ship Electrical Propulsion Plants 
Modern and efficient maintenance systems very often use advanced information and communication technologies in order to identify and minimize the causes of failures and eliminate the possibility of unplanned and costly blackouts. With e-maintenance concept, productivity and effectiveness can be improved because the maintenance procedures are applied to the results obtained by the constant real time monitoring of system parameters. Computerized maintenance management systems allow fast, safe and cheap gathering of the information necessary for the maintenance operations and sharing of knowledge between the parties involved in the maintenance process. By using an architecture oriented services such as e-monitoring, e-diagnostics, e-forecasting, e-logistics, etc., substantial savings can be obtained as a result of improved decision making at all management levels. Real time integration of key technologies that are part of the Condition Based Monitoring and predictive maintenance strategies with existing operational requirements and resources is a precondition for optimisation. In this paper, authors present an e-maintenance concept for ship electrical propulsion plants.
S. Mohorovičić (Pomorski fakultet, Rijeka, Croatia)
Implementing Responsive Web Design for Enhanced Web Presence 
It is nowadays common that companies, institutions, organizations, individuals, etc. have web sites to reach audience or customers. However, it is not enough just to be present on Web and can be found through Web search engines anymore. People are increasingly using smartphones and tablets for accessing the Internet, not just desktop personal computers and notebooks so web sites should be optimized for all these devices in order to provide best user experience. Responsive web design enables that flexibility of a web site to adapt to any of these devices, i.e. resolutions. The paper explains fundamentals of Responsive web design, along with its benefits and potential problems.

Basic information:
Chairs:

Edvard Tijan (Croatia), Mladen Mauher (Croatia)

Steering Committee:

Andras Gabor (Hungary), Jože Gričar (Slovenia), Walter Ukovich (Italy), Christian Kittl (Austria), Anton Lavrin (Slovakia), Bernhard Katzy (Germany)

International Program Committee Chairman:

Petar Biljanović (Croatia)

International Program Committee:

Alberto Abello Gamazo (Spain), Slavko Amon (Slovenia), Vesna Anđelić (Croatia), Michael E. Auer (Austria), Mirta Baranović (Croatia), Ladjel Bellatreche (France), Nikola Bogunović (Croatia), Andrea Budin (Croatia), Željko Butković (Croatia), Željka Car (Croatia), Matjaž Colnarič (Slovenia), Alfredo Cuzzocrea (Italy), Marina Čičin-Šain (Croatia), Dragan Čišić (Croatia), Marko Delimar (Croatia), Todd Eavis (Canada), Maurizio Ferrari (Italy), Bekim Fetaji (Macedonia), Tihana Galinac Grbac (Croatia), Liljana Gavrilovska (Macedonia), Matteo Golfarelli (Italy), Stjepan Golubić (Croatia), Francesco Gregoretti (Italy), Stjepan Groš (Croatia), Niko Guid (Slovenia), Yike Guo (United Kingdom), Jaak Henno (Estonia), Ladislav Hluchy (Slovakia), Vlasta Hudek (Croatia), Željko Hutinski (Croatia), Mile Ivanda (Croatia), Hannu Jaakkola (Finland), Robert Jones (Switzerland), Peter Kacsuk (Hungary), Aneta Karaivanova (Bulgaria), Bernhard Katzy (Germany), Christian Kittl (Austria), Dragan Knežević (Croatia), Mladen Mauher (Croatia), Branko Mikac (Croatia), Veljko Milutinović (Serbia), Alexandru-Ioan Mincu (Slovenia), Vladimir Mrvoš (Croatia), Jadranko F. Novak (Croatia), Jesus Pardillo (Spain), Nikola Pavešić (Slovenia), Ivan Petrović (Croatia), Joško Radej (Croatia), Goran Radić (Croatia), Slobodan Ribarić (Croatia), Karolj Skala (Croatia), Ivanka Sluganović (Croatia), Vanja Smokvina (Croatia), Vlado Sruk (Croatia), Ninoslav Stojadinović (Serbia), Jadranka Šunde (Australia), Aleksandar Szabo (Croatia), Laszlo Szirmay-Kalos (Hungary), Dina Šimunić (Croatia), Goran Škvarč (Croatia), Antonio Teixeira (Portugal), Edvard Tijan (Croatia), A. Min Tjoa (Austria), Roman Trobec (Slovenia), Ivana Turčić Prstačić (Croatia), Walter Ukovich (Italy), Ivan Uroda (Croatia), Tibor Vámos (Hungary), Mladen Varga (Croatia), Boris Vrdoljak (Croatia), Robert Wrembel (Poland), Baldomir Zajc (Slovenia)

Registration / Fees:
REGISTRATION / FEES
Price in EUR
Before May 6, 2013
After May 6, 2013
Members of MIPRO and IEEE
180
200
Students (undergraduate), primary and secondary school teachers
100
110
Others
200
220

Contact:

Edvard Tijan
Faculty of Maritime Studies
Studentska 2
HR-51000 Rijeka, Croatia

Phone: +385 51 338 411
Fax: +385 51 336 755
E-mail: etijan@pfri.hr

Location:

Opatija, often called the Nice of the Adriatic, is one of the most popular tourist resorts in Croatia and a place with the longest tourist tradition on the eastern part of Adriatic coast. Opatija is so attractive that at the end of the 19th and beginning of the 20thcenturies it was visited by the most prominent personalities: Giacomo Puccini, Pietro Mascagni, A. P. Čehov, James Joyce, Isidora Duncan, Beniamino Gigli, Primo Carnera, Emperor Franz Joseph, German Emperor Wilhelm II, Swedish Royal Couple Oscar and Sophia, King George of Greece.

The offer includes 20-odd hotels, a large number of catering establishments, sports and recreational facilities.
For more details please look at www.opatija.hr/ and www.opatija-tourism.hr/.

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